Veteran Owned · Warrior Pride, LLC
Deployed for duty 11.11.2026
Hydration built by a 22-year Navy SEAL for the people who run toward danger: our military, veterans and first responders. Launching Veterans Day at 11:11 AM.
Jovon Quarles
Co-Founder & CEO · Retired U.S. Navy SEAL · 22 Years of Service
Host of FOX's Special Forces: World's Toughest Test, Jovon co-founded Warrior Pride, LLC to support the health, hydration and operational readiness of America's military, veterans and first responders.
Warrior Pride, LLC
Veteran Owned · Deployed for Duty
The trident stands for the warriors we serve: every Warrior Pride mission — from Hydrate Heroes® to Hydrate To Donate™ — exists to keep America's protectors hydrated, ready and supported.
Read Jovon's story →The Mission
Those who answer the call deserve better hydration
Training evolutions. 12-hour shifts. Deployments. Disaster zones. We understand the physical demands of military operations, emergency response, training and recovery, because we've lived them.
Hydrate Heroes® is The Healthy Alternative®: a mushroom and cordyceps hydration blend, a Beverage With Benefits®, made to support the health, hydration and operational readiness of America's protectors.
"Built on service. Fueled by purpose."
The Lineup
Three flavors. Zero compromise.
- Tropical PunchLaunch Day
- Mango PassionfruitLaunch Day
- Cherry LimeadeNew · Coming Soon
Hydrate To Donate™
Every order gives back
A portion of all sales proceeds goes to support our communities: the service members, veterans, first responders and families who hold them together.
How It WorksReport for Duty
Join the launch roster
Be first in line on 11.11.2026 at 11:11 AM ET. Units, departments, agencies and exchanges: sign up for bulk and partnership access.